Sunrise Inn respects the privacy of every individual who visits our Site or responds to our interactive advertisements. At our Site, we do not require user registration or collect any personally identifiable information from individuals unless he or she provides it to us voluntarily and knowingly.

The terms "we" and "us" refer to Sunrise Inn. This notice applies to all information collected on or submitted to Sunrise Inn at any time via any Service Pages.

Personally identifiable information
If you choose to make a reservation online or make an inquiry through our website, you may be asked to supply personal, identifiable information in order to respond to your inquiry or reservation request. All personally identifiable information will be treated as confidential and we will maintain such information with strict conditions of security. Any and all personally identifiable information will not be given to third parties without your permission.

We collect information through technology to make our sites more interesting and useful to you and for various purposes related to our business. For instance, when you come to one of our sites, we collect your IP address. An IP address is associated with the access point through which you enter the Internet, and is typically controlled by your Internet Service Provider (ISP), your company, or your university. Standing alone, your IP address is not personally identifiable. We may use IP addresses to collect information regarding the frequency with which our guests visit various parts of our sites.

How we may use personally identifiable information
Personally identifiable information given voluntarily will only be used as follows:

  • As necessary to respond to your inquiry, and make a record of it. When securing a reservation or contacting our customer service by email, we ask for some personally identifiable information, such as your name, address, and phone number. We will use this information if you indicate you would like to be contacted personally or if we need to contact you directly because our attempts to contact you by email were unsuccessful.
  • As necessary to provide any goods or services, including hotel reservations, that you have specifically requested, and to make records of these transactions. This may include circumstances in which you submit an inquiry and/or reservation request and indicate you would like a reply from us.
For inclusion in statistical or demographic profiles that Sunrise Inn uses for general marketing purposes. Although personally identifiable information is used to compile the profiles, such profiles are used to create aggregate data without reference to personally identifiable information.

Third-party access to personally identifiable information and limitations
Personally identifiable information given voluntarily will not be shared with anyone outside of Sunrise Inn in situations other than:

  • Third party organizations that Sunrise Inn engages to perform services on Sunrise Inn's behalf.
  • Third party organizations that store data on Sunrise Inn's behalf.
  • Third party organizations that provide Marketing Opportunities.
  • When Sunrise Inn is required by law to do so.
Third party organization may use personally identifiable information collected on our website only for the express purpose permitted by its contract with Sunrise Inn, which will be consistent with this privacy policy. As noted, each third party organization is required to maintain all personally identifiable information as confidential under strict security conditions and in accordance with Sunrise Inn's privacy policy.

Credit Card Security.
Sunrise Inn uses secure socket layer (SSL) technology to process credit card transactions initiated through our Site. SSL is the industry standard for secure e-commerce transactions. It prevents your personally identifiable information from being read by someone else as it travels across the Internet. Among other security measures, all personally identifiable information that you supply in a credit card transaction, including credit card number, name, and address, is encrypted.

Usage of "cookies"
Like most companies, we (or third party organizations that we engage) use "cookies" or "cookie" technology on our Site. When you log in, the cookie tells us whether you've visited us before or whether you are a new visitor. The cookie does not track any personally identifiable information about you or provide us with any way to contact you and the cookie does not extract any information from your computer. The information that we collect using cookies is anonymous and not personally identifiable by Sunrise Inn or third parties. It does not contain your name, address, telephone number, or email address.

Traffic or Clickstream Data
Data about traffic and usage are not personally identifying or identifiable, and are not supplemented or combined with personally identifying or identifiable information. Under circumstances in which Sunrise Inn may share information with certain selected third parties, such information is given only in aggregated, anonymous form, without any personally identifiable information. Sunrise Inn may provide aggregated data to third parties for analysis of use and traffic data of the Site. Sunrise Inn may collect some information regarding use of the Services on this website by observing browser functions and the files or pages that users access. Sunrise Inn, either itself or with contracted third party service providers, uses the information (in aggregate form, without any personally identifiable information) to improve our Services and to improve the overall efficiency of the Site.

The Site does not include links to third-party advertising companies, including banners or transparent pixels.

Changes in the privacy policy
Sunrise Inn reserves the right to change its privacy policy at any time. We will post advance notice of any change on our Site. We will apply any change prospectively only; any information that you have submitted prior to the change will be used and disclosed only as permitted by the privacy policy then in effect.

How to Contact Us
For questions or concerns regarding this privacy policy, please contact us online or via postal mail: 1350 N.Golden State Blvd., Turlock, CA 95380.

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